|Posted by - Avni Bardiya,||July 03,2021|
In 2021, whether you’re a startup or well-established firm, there’s no escape from digital marketing. If you're still stuck with your traditional marketing ideas, let me tell you to be ready to see your graph fall.
Digital marketing is the most efficient method of reaching your target audience, driving targeted traffic to your website, generating quality leads, and close deals. You can also hire a digital marketing company to grow your brand exposure and online presence. To create a digital marketing strategy, let’s understand a few key points that will help your business soar:
Which channels will be most effective in bringing in high-quality leads?
What can be done to improve the buyer's overall experience?
How can success be measured?
What is the right amount of money to spend on digital marketing?
Which strategies will offer the highest return on investment?
No matter if you're choosing digital marketing for small businesses or large businesses, having a deep understanding and planning of what happens when you implement the strategy to make better decisions. Having the right tools, processes and people take your business to the next level of digital success.
If you’re looking out to quality leads, grow your business, or keep up with the existing customers, here are five great tips so that in 2021, help you increase your sales:
How you deliver your content matters a lot, to gaining the engagements, leads, and sales. In terms of gaining awareness, it is necessary to attract your customers by providing them informative, unique, valuable content to read. It means the topic you write about must be relevant to and appreciated by your target audience.
One of the most common errors I see businesses make is creating content in the belief that it would immediately
If you want to attract attention, you must understand developing content with both short- and long-term goals takes time to attract more eyeballs. You're doing a marathon, not a race.
Here are numerous content types to choose from, so let's take a look at a few and grasp the benefits of each:
Blogging — Hop on trends and research topics that are being searched for, target those hashtags that your audience is using. Be a part of such discussions while writing insightful blog articles.
Infographics — Because visual content is easy to attract customers, use infographics to increase engagement on your website, drive the audience to website, and provide a CTA (call-to-action) for visitors to learn more about your offerings.
eBooks — Writing ebooks or guides look like a tedious task but still they’re evergreen or lead magnet. You can do this without limiting the content because adding CTAs throughout the content will still assist you to figure out what works and what doesn't.
As the saying once went ‘create great content, customers will come to you, it no longer exists. It’s not a difficult task to advertise on social media networks or you can hire a social media marketing agency. Let's suppose you're in charge of lead generation for a B2B SaaS product and need to find out how to generate sales-qualified leads that turn into prospects — the point is which social networks should you look at?
Choose those platforms you’re most active on, test multiple creatives, content buckets and collect data from your looklike audience. Before advertising, make sure that your social advertisements connect with the right landing page, just like your advertising strategy, and that content from the ad to the landing page should be the same and relevant. Look at some points to consider:
Make sure your visuals and content are clear about the problem with the solution.
To minimise ad fatigue, create many creative assets.
Make the most of your content to get more quality clicks and leads.
Strive for progress rather than perfection.
The number of email users is increasing at an incredible rate each year; by the end of 2022, it is expected that there will be over 4.2 billion users. Aside from this fact, email remains one of the most effective approaches to business communication, these figures demonstrate that email marketing is still a very effective — if not vital — way of reaching out to potential clients.
Once you get the information about your leads from the ads management, the next step is to automated workflows that will nurture your leads. Map out your effective customer journey and focus on email strategy.
Here are some key tips to keep in mind:
Place the content as your leads' lifecycle stages.
keep track of what drives people to interact and move from one stage of the lifecycle to the next.
Personalise your content.
Experiment with different taglines and visuals.
Push notifications are an excellent way to keep reminding your consumers to make that purchase. Push notifications were adopted by at least 85% of online stores in 2019 – and even more, businesses are expected to use them as part of their marketing plan in 2021.
By using personalized push notifications as per your customer needs, you can re-engage your customer and increase the number of conversions on your website.
To assist you to understand better, below are some use cases and push notification marketing ideas:
Order Tracking Emails or on Your Site
On the Checkout Page
When a product is Out of Stock or Sold Out
Breaking News Story
Opportunity to win goodies or fight tickets.
Fear of losing notification
Growth hacking is the technique of testing almost everything you can during the buyer's journey to figure out what makes a lead engaged in your product and then move to a sale. No matter if you're looking for social media marketing ideas to connect with your audience or digital marketing strategy the benefit of growth hacking can be used in both.
Here are some examples to help you started:
A/B test headlines and CTAs for targeted landing pages linked to advertisements and your homepage.
Segments and personalize your emails.
With your blog articles, create different content clusters to determine which one generates the highest quality leads that convert into actual sales possibilities.
Are you ready to put some of these digital marketing ideas into practice? We'd be delighted to assist! case study at NLET, showing that we know exactly what it takes to make our clients happy – and we can't wait to show you.
With the powerful digital marketing strategy, raise brand awareness, increase traffic, launch a new product or simply get more sales, We do it all for you with our excellent digital marketing solutions.
Just give us a call at 91 8058848888 or contact us online today to get started!