The Impact on Bottom Line

You can calculate how many people clicked through your ad after viewing it. A click-through rate can be calculated as – CTR = Number of Clicks / Number of Views.
Read more about CTR from our library of digital marketing formulae.

A conversion occurs whenever a person viewing your ad performs an action that you desire, it could be submitting his/her enquiry details or subscribing to your page/website newsletter, etc. In the present context of this B2C calculator, a conversion would mean a person who purchases your product or service.

Conversion Rate is the rate at which the people who click on your ads get converted, and it can be calculated by- CR = (Total Number of Conversions / Total Number of Clicks) x 100.
Read more about CR from our library of digital marketing formulae.

The average price at which you sell a single product or service determines your average sale price. It can be calculated by- ASP = Total Sum of Prices of all Products Sold / Total Number of Products Sold

While your ad is being shown on an online platform, people interact with it in different ways. One of the ways is to click on them. A click generally shows the intention of a person in the product/service shown in that ad. You can also count total clicks versus total views to study the effectiveness of your ad.

Impressions can also be classified into many types, however in the context of ad campaigns. Impressions are ad views by the people it was shown to.

Since from the above FAQs, you now know what conversions are. Calculating cost per conversion is also an easy task Cost per Conversion = Total Conversions = Total Cost.
Read more about Cost per Conversion from our library of digital marketing formulae.

It is your return on investment from the amount you spent on digital marketing or running of a particular ad campaign digitally.